About
I’m a designer and creative director with over 12 years of experience, and the founder of Electric Red, a design studio focused on creating meaningful visual identities and digital experiences. I’ve worked with studios in the UK, the US, and across Europe, shaping everything from brands to products. My approach combines research, strategy, and creativity — not just to deliver design, but to raise the bar, setting new standards for how brands look, feel, and connect with people.
Awards
Winning awards has never been the main objective — but I see them as a chance to check the compass and make sure I’m moving in the right direction.
Type Directors Club NY
Gaid University Identity
2021
Type Directors Club NY
Bauhaus 2.0 Identity & Web
2020
Type Directors Club NY
Bbe Posters
2020
Art Directrors Club
Soyuzmultfilm Identity
2020
Art Directrors Club
Soyuzmultfilm Typeface
2020
Art Directrors Club
RBC Newspaper redesign
2019
Art Directrors Club
AZ Museum Identity
2019
Red Dot
Signal Identity
2018
Lectures & Publications
Education
I have been teaching design for over 10 years. Most often, I’m invited to teach typography, identity, and creative practices.
I’m proud of my students: many of them have grown into outstanding professionals, joined leading studios, and received international awards. For me, teaching is both a natural part of being an art director and a big responsibility to the industry. It’s a chance to share knowledge while also learning from people with different perspectives and ways of thinking.
Curiosity
For me, curiosity and a hunger for knowledge are at the heart of design. I work at the intersection of art and technology, exploring tools that range from graphic design and typography to motion, artificial intelligence, and augmented reality. Design, for me, is a way to ask questions, explore emotions, and speak up on important issues — from freedom of expression to creating new forms of human interaction.
Antiicons
Anti-Religious Icon is my artistic statement — a refusal to create idols and a call to connect directly with what is truly powerful and pure. These icons are not about people; they are about emotions, movements, and abstract forces — beauty, science, the cosmos. Through them, I seek to go beyond design and speak as an artist, giving form to what cannot be personified.
Emotion Recognition
I explore how artificial intelligence can recognize human emotions and transform this knowledge into meaningful applications — from business to human-centered care. As a partner in a startup focused on emotion recognition, I see it as a way to shape more empathetic technologies and future interactions.