Soyuz Multfilm
The redesign of Soyuzmultfilm bridges nostalgia and modernity. The familiar warmth of the legendary studio remains, while the new visual language feels flexible, vibrant, and relevant to a new generation of viewers. At its core lies the idea of a “Dialogue of Generations” — a visual world where the past and present play together.
The custom typeface Soyuzmult sits at the heart of the new identity. Inspired by classic cartoon title cards, it has been reimagined for today — with elastic, slightly tilted forms that convey motion and playfulness. It preserves the childlike energy of the brand, but without naïveté — a lively tone of voice that defines the renewed Soyuzmultfilm.
Project Details
Scope of work
Brand Identity
Typeface designRole
Design Director
DesignerProject created at
Ony