Tinkoff
The Tinkoff redesign reimagines the entire brand ecosystem through a unified and modular visual language. The new structure positions Tinkoff as a parent brand connecting financial and lifestyle services within one coherent system. The iconic crest has been reinterpreted — deconstructed into graphic layers and paired with a flexible frame element that brings rhythm, clarity, and movement to the identity.
Custom typefaces play a key role in the new system. One is bold and compact, designed for logos and product names; the other is a refined, narrow grotesque adapted for Cyrillic. Together they form a confident typographic language that reflects Tinkoff’s energy, precision, and technological spirit.
Project Details
Scope of work
Brand Identity
Typeface designRole
Design Director
DesignerProject created at
Ony