Toloka

Toloka is a crowdsourcing platform built on the beauty of simple actions. The concept takes inspiration from fractals — mathematical forms where the repetition of a simple shape creates complex and mesmerizing patterns.

The core idea of the brand identity is built around the interpretation of a fractal — a metaphor for how small, repeated actions can generate complexity and meaning. Every graphic element reflects this rhythm, visualizing how countless individual contributions connect to form one intelligent system.